For the last several years, Frito-Lays has been making a variety of "speciality" chips of one sort or another. These have ended up becoming a sort of ritual for everyone in our family now.
My wife and I and our kids have generally had quite a bit of fun over the years trying out these weird concoctions. Back when the company first started, they were calling the chip a "mystery chip" and asked people to try to figure out what the flavor was. They unfortunately no longer make "mystery" chips, but now have a variety of surprising, special flavors.
Yesterday my wife and I and two of our kids tried out the new style called "New York Ruben". It was actually pretty damn good! I especially enjoyed the caraway flavor in the chips that gave a real "rye bread" sort of flavor. The essesnce of both saurkraut and swiss cheese was also apparent.
Overall, a VERY surprising, and actually very good chip!